On Saturday I purchased the revamped edition of The Sportsman.
From a racing perspective big improvements have been made, although I had to try four retail outlets before I could find a copy. In addition the cards for both Bangor and Market Rasen didn't contain insight notes for individual runners which is disappointing for a specialist newspaper.
To ensure its long term survival the paper needs to concetrate on the horse racing product, improve distribution and maintain its pricing differential with the Racing Post.
Monday, August 21, 2006
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