The Times reported yesterday that administrators for The Sportsman were going to place an advertisement in The Sunday Times under the heading 'Business For Sale' in an attempt to find a buyer for the paper.
One of the administrators was quoted as 'confident' a buyer would be found within the next two weeks.
I would suggest that if the business is being advertised in this manner then it's more in desperation than confidence and it is unlikely a buyer will be found.
As the paper starts to sack employees, there are a couple of rumours doing the rounds - one that it will relaunch as a freesheet and one that a revised business plan will concentrate on horse racing.
Watch this space.
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