Just four days to go before the big kick off.
The new paper The Sportsman will be hoping for a good World Cup; daily sales are currently below 20,000 with 40,000 established as the break even figure.
I've bought the paper on a couple of occasions. I'd have to say I haven't seen another single customer buy a copy; it's not available in a lot of newsagents.
Priced at £1 I think it's fair value but others disagree. Many commentators think the paper will be out of business by the end of the year.
Come on guys - if your circulation figures need increasing, why not offer the punters a free bet on the football?
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